Denver Olympic Organizing Committee [DOOC]
In order for the DOOC to gain momentum and to help vie for legitimacy
in their effort to achieve recognition for Denver as a credible and
valued host for the 2014 Olympics, a strong identity needed to be
A strong Olympic brand which combines the
essence of the Rockies, a focal point and strength of the Denver area,
with the colors and inherent qualities of the Olympic rings was
designed to represent the 2014 DOOC. As you
see in the logo, the Olympic ring like elements rise towards the
summit. The Olympic circles rise towards the
summit, maintaining a fluid, athletic feel, while the "Rockies"
have a jagged feel.